Martyn Hollinshead AS Media: November 2011

Working Title's website: Evaluation

Thursday, 3 November 2011 at 06:21 | Posted by Martyn Hollinshead

Working Title's website is very easy on the eys, with large, crisp pictures and colours that tell you they care about the quality of their site. When you enter the site the home page presents you with a giant banner displaying some of WT's latest films, such as Johnny English: Reborn and Tinker Tailer Soldier Spy. There are several tabs along the top of the page which put the information into sections such as a page for trailers, news, features and of course to display their extensive range of films. When clicking on a film to view its information, every single one is crammed with information such as the plot, cast, awards, trailers, recent and old news about the film and even some relevant games such as Hot Fuzz's take on Space Invaders and Pac Man.
The site is clearly laid out for adults, not because of its content but more because of the clean cut layout and range of colours used. There is a black background on which the multiple boxes and banners are laid upon, and the font is also clear and not distracting. The language used in some of the features is also more formal than informal, which also signifies that the site is aimed at mature audiences.
The purpose of thier website is to simply display their films in all of their glory. The sheer extent of information along with the interactive galleries and sharp graphics really help to make their work look extremely professional; just by glancing at the amoun of content tells you that they are a company that produces premium quality entertainment. Surprisingly though it is hard to find any information out about their history from their site. But once again it doesn't seem that the site is to tell the audience about their company, but instead about their end products.

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The role of a website for a film company

at 05:54 | Posted by Martyn Hollinshead

A website is an essential tool for film companies in the modern day, as they provide several services not just for their audience but for themselves as well. Some uses include:

General marketing & Publicity
Job Listings for potential staff
Contact details
Information for the press (Interview & conference dates, new developments within the company etc.)
Free advertising space
Fan interaction pages for building relationships with the audience
Archive of previous projects and films
Fan zone with exclusive information on films, memorabilia and behind the scenes information
To display accolades and awards

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My Boy Jack: How the opening appeals to audiences

at 04:02 | Posted by Martyn Hollinshead

My Boy Jack appeals to the audience in several ways. First, the drama has a lot of Escapism about it; the historical genre and setting contrast to the life of today, and allows the audience to 'escape' the atmosphere of everyday life for that of an upper class wartime Britain.
A second way that the film appeals to the audience is that it is aimed at a select audience only, namely fans of history, and tries to suit their pleasures. The emotional pleasures evoked in the opening scene consist of some comedy (for laughter) and a visceral pleasure of adrenaline. Because of the fast-paced layout of the scene, it gets the audiences' heart racing at the excitement.
Third, the film fits in with the genre communities' specification list; the people sound, look and act like pre WW1 citizens, and that therefore suits what the audience want to see.

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