Martyn Hollinshead AS Media

The camera angles in Skins help to convey the stereotypical views of teenagers by emphasising the emotions and actions of characters in the scene. The reverse zoom birds eye view of the boy in the bed which opens the scene suggests that the boy could possibly be drugged, as the slow speed of the reverse zoom combined with the blank look on his face may be showing he is having  hallucinogenic out of body experience. This conforms to the stereotypical view that teenagers are drug addicts, and so makes the audience already start to make judgements about the boy.

Stereotypical views are conformed to and challenged by the Mise en scene in the opening scene of Skins. The teenage boy, shown as the protagonist through the prolonged close up of his face in the first scene, immediately shows conformity to the stereotypical view of teenagers. His quilt covers depict a naked man and woman, with himself lying in the middle; not only does this show the view that teenagers are sexually charged, but also it conveys the message that as he is in the middle of the man and woman, his orientation is undecided. His bedroom is however simple and neat, which challenges the view that teenagers are messy; his floor is clear, the clothes are organised and everything is tidy. This contrast of conformity and challenge plays on the audiences' mind, and allows them to form their own opinions about teenagers in the scene.

Working Title's website is very easy on the eys, with large, crisp pictures and colours that tell you they care about the quality of their site. When you enter the site the home page presents you with a giant banner displaying some of WT's latest films, such as Johnny English: Reborn and Tinker Tailer Soldier Spy. There are several tabs along the top of the page which put the information into sections such as a page for trailers, news, features and of course to display their extensive range of films. When clicking on a film to view its information, every single one is crammed with information such as the plot, cast, awards, trailers, recent and old news about the film and even some relevant games such as Hot Fuzz's take on Space Invaders and Pac Man.
The site is clearly laid out for adults, not because of its content but more because of the clean cut layout and range of colours used. There is a black background on which the multiple boxes and banners are laid upon, and the font is also clear and not distracting. The language used in some of the features is also more formal than informal, which also signifies that the site is aimed at mature audiences.
The purpose of thier website is to simply display their films in all of their glory. The sheer extent of information along with the interactive galleries and sharp graphics really help to make their work look extremely professional; just by glancing at the amoun of content tells you that they are a company that produces premium quality entertainment. Surprisingly though it is hard to find any information out about their history from their site. But once again it doesn't seem that the site is to tell the audience about their company, but instead about their end products.

A website is an essential tool for film companies in the modern day, as they provide several services not just for their audience but for themselves as well. Some uses include:

• General marketing & Publicity
• Job Listings for potential staff
• Contact details
• Information for the press (Interview & conference dates, new developments within the company etc.)
• Free advertising space
• Fan interaction pages for building relationships with the audience
• Archive of previous projects and films
• Fan zone with exclusive information on films, memorabilia and behind the scenes information
• To display accolades and awards

My Boy Jack appeals to the audience in several ways. First, the drama has a lot of Escapism about it; the historical genre and setting contrast to the life of today, and allows the audience to 'escape' the atmosphere of everyday life for that of an upper class wartime Britain.
A second way that the film appeals to the audience is that it is aimed at a select audience only, namely fans of history, and tries to suit their pleasures. The emotional pleasures evoked in the opening scene consist of some comedy (for laughter) and a visceral pleasure of adrenaline. Because of the fast-paced layout of the scene, it gets the audiences' heart racing at the excitement.
Third, the film fits in with the genre communities' specification list; the people sound, look and act like pre WW1 citizens, and that therefore suits what the audience want to see.

Media Essay